Maria Fujihara, female sustainability leader

Maria Fujihara is the founder and CEO of SINAI, a San Francisco-based technology company focused on automating the way companies monitor, price, analyze risk and reduce carbon emissions around the world. The challenge was to help position Maria as a woman leader in sustainability. She wanted to spread climate education and leadership to raise awareness in society through a personal website. The visual approach was based on the thinking of human beings as a collective, on sustainability and climate change as something global, universal, planetary, so we based all the visual system on the outer world.