“Your pet is like you”: A campaign to defend the rights of pets and promote registration.

Art direction and design for the Andalusian Council of Official Veterinary Associations campaign to defend the rights of pets and promote the official registration of pets throughout Andalusia to have a better record of them and thus a better control. We wanted to represent pets as real citizens, with a colourful campaign and with a tone of humour through their portraits.

YEAR
2021

CLIENT
CONSEJO ANDALUZ DE COLEGIOS VETERINARIOS DE ANDALUCÍA

AGENCY TEAM
LA MÁQUINA DEL HUMO

SERVICES
CREATIVE IDEA
ART DIRECTION
GRAPHIC DESIGN

Creative Agency: La Máquina del Humo
Copywritter: Rosko Ruiz
Art Direction: Paula Ramisa