Music and sustainability to care for the Mediterranean.

Creative direction and digital campaign for 'Gira del Mar': Ramon Mirabet's tour around the Mediterranean, a journey that symbolized the perfect balance between music, sustainability, and the culture of each place. Throughout the tour, numerous sustainable actions were carried out at each stop in collaboration with several NGOs to protect our oceans. Our design approach was centered around creating an style that drew inspiration from the maritime world of sailboats and sailors. Colors were chosen to evoke the feel of written diaries, maps, and the sea, reflecting the day-to-day reality of a classic sailboat voyage. To engage with the audience, we created the 'Sea Diary', a daily publication on social media that explained the concerts and sustainable actions that took place each day, as well as the sailboat's location on the tour.