YEAR
2020-2023
CLIENT
ICAT, ICEC, ESCENA25
SERVICES
BRAND STRATEGY
CREATIVE DIRECTION
BRAND IDENTITY
SOCIAL MEDIA CONTENT
VIDEO EDIT
The weekly YouTube interview program featuring cultural people.
#ElCamerino d’Escena25 is a weekly interview program featuring people from Catalan culture, produced by the Catalan Institute of Cultural Enterprises in the ICAT studio. To launch the new season, we underwent a rebranding that represented the dynamic personalities of the hosts, Mar and Aleix. We played with gradients and colors that complemented the red of Escena 25, but with a much younger identity geared towards the Camerino audience: young people between 18 and 25 years old interested in culture.
Team: Grove Agency
Account Management: Clara Nafría
Digital Strategy: Clara Nafría & Anna Villaró
Social Media Content: Clara Nafría, Anna Villaró, Sergio Ramírez
Creative & Art Direction: Paula Ramisa
Motion Graphics: Alex Boomb