YEAR
2021

CLIENT
JUNTA DE ANDALUCÍA

SERVICES
CREATIVE DIRECTION
GRAPHIC DESIGN
VÍDEO EDITING
SOCIAL MEDIA

Goverment programs that promote culture exchanges, discounts and benefits.

There are things you can only do when you're young, like enjoying the advantages of the programs for teenagers "IAJ" of the Junta de Andalucía. The goal of the project was to get closer to young people, so we decided to speak to them in their language, using a language based on gifs and memes. We created 8 video episodes, one for each program, in which we asked about all those things that, if you don't do them when you are young, when are you going to do them?

Agency: La Máquina del Humo
Art Direction: Paula Ramisa
Copywritting: Rosko Ruiz
Vídeo editing: Paula Ramisa

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Visual identity and creative campaign for CESUR, professional education center