YEAR
2018
AGENCY
HONEST BARCELONA
ROLE
ART DIRECTOR
#Lose2Win: Burn calories for others to gain them
More people in the world die from obesity than from malnutrition. For that reason, for one day DIR centers invited you to burn calories that would later be transformed into kilos of food that Caprabo donated to the Caritas foundation.
In this campaign we encouraged people to gain 4 kilos on the bike, run 3 packs of lentils, exceed the goal of 500 calories of rice or gain kilos doing yoga, under the naming "Lose2Win".
CREDITS
Agencia: Honest Barcelona
Cliente: DIR
Dirección creativa: Alejandro Arriagada y Xavi Solé
Dirección de arte: Paula Ramisa
Copywritter: Laia Martínez y Àlex Pazos