The #Fairplaydating app that was born to make it safe to flirt with the people.

In a 2021 research study, the OCU (Organisation of Consumers and Users) found that 41% of dating app users feel more comfortable flirting with people they already know in real life. The reality is 25% of users have come across suspicious profiles with fake identities and find it hard to trust dating apps. Feely, the #Fairplaydating app, was born to tackle this and make it safe to flirt with the people in your contact list or total strangers. We were given the opportunity to brand Feely from the ground up. Defining its visual identity, promoting its launch on social media and creating content for its Instagram page. Check it out!

YEAR
2022

CLIENT
FEELY APP

CREATIVE AGENCY / TEAM
UNFOLDING WINGS

SERVICES
ART DIRECTION
SOCIAL MEDIA DESIGN
CREATIVE CAMPAIGN