YEAR
2018
CREATIVE AGENCY:
HONEST BARCELONA
CLIENT
CAIXABANK
ROLE
ART DIRECTOR
“The responsible building”: Campaign for Caixabank in the World Enviroment Day.
On World Environment Day, Caixabank wanted to communicate the environmental policies implemented at its emblematic offices on Barcelona's Diagonal. We decided to open the doors (and the wall) of the well-known Caixabank corporate building, creating illustrations of the iconic building and the offices themselves that reflected the environmental policies. Using real data, we created "the responsible building" and turned the Caixabank building into animated infographics that explained through data the company's commitment to the environment.
Creative Agency: Honest Barcelona
Client: Caixabank
Creative direction: Alejandro Arriagada y Xavi Solé
Art direction: Paula Ramisa
Illustration: Paula Ramisa
Copywritter: Laia Martínez