Local plant-based bodycare: traditions and sustainable natural cosmetics.

Alloa is an entrepreneurial project that emerged with the aim of fighting rural depopulation. Alloa produces bar soaps 100% natural with plants from a local area. She gives visibility to the area, as well as to its culture and traditions. To the well-known terminology "Plant Based" we added "Local", focusing on the relevance for the brand of the rural area. We created an identity that transmited the naturality and sustainability of the products that make the soaps, and that would allow us to play with shapes and elements that remind of the local traditions of the rural villages.